Live from Ketera Connect

April 24th, 2006 at 10:56am David Bush - Iasta

Nothing going on yet, but first impressions are very positive from a location standpoint. Ketera chose a hotel in San Jose called Hotel Valencia which is very nice (I figured out this morning why everything smells orangey, I am smart like that). The area is a little like a California high rent version of Bourbon street except replace Pat O’Briens and The Dungeon with Borders and the Cheesecake Factory. I am looking forward to getting into the presentations and meeting the people, hopefully I get to learn some things.

I have already seen that Ketera has changed their logo and tag line to - The Proven Spend Solution and would imagine they have some plans to launch a pretty aggressive campaign in the Spend Management space.

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