E-Sourcing Forum » We are very, very special

We are very, very special

June 22nd, 2007 at 08:45am David Bush - Iasta

My mother used to tell me this and I believed her but suspected she was just trying to make me feel good. Doing a quick Google search today on my favorite word – IASTA – I discovered that we are even more popular than I realized! Apparently our name is worth more to 5 other companies than it is to us, as they actually spend money to be associated as our peer and develop AdWord campaigns based on our skyrocketing reputation.

Vendormate is a real stretch for association, I guess they just think we are special. Whyabe and Sorcity are clearly looking up to us with envy. However, I guess SAP and Emptoris have to drop the party line of being superior solutions that have traditionally looked down their nose at smaller best of breed players. Just for fun, I checked out Ariba too and I guess Emptoris does not think they have competitive solutions to that?

I used to care and would go through the excruciating process of filing complaints with Google, but they have little control over this type of encroachment, nor do they seem to care to make effort to fix it. So, on this Friday, I would like to thank those two companies for validating us as true equals that should be both feared and admired. What a good way to start my weekend!

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Entry Filed under: General, e-Sourcing Marketplace

2 Comments Add your own

1. Jason Busch | June 22nd, 2007 at 10:01 am

Google changed their policy on this a year or two ago I believe. There was a lawsuit over this and they won, I believe.

But more important David, congrats, this means you’ve made it!
2. David Bush - Iasta | June 27th, 2007 at 3:21 pm

Update, I should have checked Yahoo…

Perfect, Ariba and Ionwave are also all coat-tailing our solid gold name and reputation. Huzaah Huzaah!

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