The Wal-Mart Effect

Wal-Mart’s environmental sustainability efforts have continued to intrigue people since the announcement of their “green” initiatives in 2005. Being the world’s largest discount retailer, Wal-Mart’s goal is to reduce their “environment footprint” by being supplied 100% by renewable energy, creating zero waste, and selling products that sustain the environment. Three things that fascinate people about Wal-Mart’s efforts are the number of voluntary, rather than regulated initiatives that they’re taking the lead on; the required standards and enforced compliance that they’re mandating and the impact it will have on their major suppliers; and the influence they will have on their competitor’s to follow suit.