Author Archives: Mark Seger - Iasta

Spend Visibility and Your Local Coffee Shop

One day last week, I was driving to work and listening to a story on NPR about a coffee farmer from a remote region in Guatemala. The story continued as they discussed a hip coffee shop in Portland, Oregon that is using spend visibility to sell cups of coffee. Okay, they didn’t say, “spend visibility,” but the coffee shop is certainly following spend analysis logic. The story by Allison Aubrey was about how a struggling coffee farmer managed to cut … More