Author Archives: Tobias Schoenherr
After a long hiatus I am finally posting some further results from our reverse auction and bundling research. In an earlier post, “Bundling for Reverse Auctions — what is it, and why is it important?”, I provided a definition of bundling and substantiated its importance. In this post today I would like to provide further insight into some of our research findings. In particular, I will summarize some of the most interesting insights gained in a study which was published … More
This post is the first in a series of postings that discuss the issue of bundling or lotting in B2B Reverse Auctions. Insights reported are the results of a large-scale study that I conducted for my dissertation at Indiana University. In the process of this study, in-depth interviews were held with over 30 companies utilizing reverse auctions. To confirm results and test hypotheses, an extensive survey was successfully administered, leading to many valuable conclusions, insights, and current best practices. Bundling … More
