Category Archives: Monthly Payback

May Monthly Payback: Dan Fahrner from SmallBox

Who is Dan? Dan Fahrner is the director of marketing services for SmallBox, a full service digital agency in Indianapolis that is passionate about using the web to start a culture-powered marketing revolution. He is a certified Google AdWords and Analytics whiz who has a passion for all things search. Dan’s expertise in marketing runs the gamut – from providing strategic and organizational health consulting for enterprise level organizations to managing advertising and marketing for national musicians. Outside of work … More

March Monthly Payback: Cherlyn Decker, AOL Inc.

Who is Cherlyn? Cherlyn is the Head of Procurement Services and CPO at AOL Inc, a media and internet company, where she leads procurement, strategic sourcing, leasing and investment for more than $500M spend across all business units including: Technologies, Business Support, Content, and Subscription, Brand/Agency marketing and Huffington Post. Cherlyn is accountable for building a high performing return and delivers strong returns on investment for both savings to the business and cost of procurement, and she demonstrates thought leadership … More

November Monthly Payback: Marlene Carey from St.Vincent Health

Who is Marlene? Marlene is Regional Marketing Officer for St.Vincent Health’s Northeast Region. In this position, she oversees the marketing and community affairs for health care organizations in Anderson, Elwood and Winchester. Marlene’s 35 years of experience in healthcare also includes responsibility for fundraising and a printing/mailing center. She is a recipient of the Athena Award for Outstanding Businesswoman and Woman of Achievement Award. A former Board member of the Madison County Chamber of Commerce, she is also a member … More

October Monthly Payback: Heather Foeh from Oracle Eloqua

Who is Heather? Heather is the Director of Customer Culture at Oracle Eloqua (which she thinks is the most awesome job she’s ever had). She’s responsible for nurturing and communicating with Eloqua’s amazing Advocates, and is always looking for new ways to help all Eloqua customers attain and celebrate their successes. Prior to this role, Heather was a senior manager of customer success with Eloqua and a marketing automation consultant with Astadia. There are even some varied jobs of webmaster … More

September Monthly Payback: Laura Roman from St. Claire Group

Who is Laura Roman? Laura is the Vice President / Account Supervisor of St. Claire Group in Carmel. She has spent more than thirty years in marketing with the last twenty-five focused in healthcare. Her experience includes marketing communications development for hospitals, specialty physician practices and healthcare insurance providers. In her spare time, Laura enjoys relaxing at the lakes and spending time with her three children and three Daschunds. Let’s learn more about Laura… We asked Laura what was the … More

August Monthly Payback: Steve Budd from Procurement Leaders

Who is Steve Budd? Steve is a creative marketer and entrepreneur at heart. With experience in many sectors and within several departments, Steve has a deep understanding of today’s publisher and how to successfully engage the many types of prospects and customers. Today, Steve is a senior marketing professional at Procurement Leaders, a global intelligence network for procurement pros. Let’s learn more about Steve… On Making Mistakes The best business advice Steve ever received was to make mistakes. “Sounds crazy, … More

November Monthly Payback Feature: Josh Miles

Who is Josh Miles? Josh Miles is a self-proclaimed caffeine and Twitter addict. Professionally, he is the principal and founder of Miles Design, LLC where his role consists of driving brand strategy, business development, and firm-wide marketing. Earlier this year, Josh authored the new Content Marketing Institute book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. Let’s learn more about Josh… On Following Your Dream “I’ve been drawing and doing art since I was … More

Monthly Payback: Jane Rimmer of hiviz-marketing Speaks About Making Your Own Luck

On Luck Jane Rimmer, owner of hiviz-marketing, is a firm believer in making your own luck. “I believe you make your own luck,” Jane said. “But I also believe I have been lucky by being in the right place, at the right time. My experience at a couple of large technology companies provided me with the financial stability and industry connections to launch my own company.” On Business Principles Jane comes from more than 25 years of IT marketing and … More

Monthly Payback: Joe Chernov, VP of Content Marketing for Eloqua, Shares the Importance of Understanding Your Job

What is your job? It seems like a simple question, but how would you respond if your boss asked you that question? Joe Chernov, VP of Content Marketing for Eloqua, shared an exchange with his boss that he never forgot. An important lesson for everyone to learn… “I was working at a PR firm and my boss, Amy Kavanaugh Mason (who now runs communications for Taco Bell) asked me, ‘What’s your job?’” Chernov said. “I said something about getting press … More

Adam Becker, Sales Director of Tinderbox, Shares Advice on Becoming a Successful Sales Leader

“Having graduated with a degree in Art and Physics, I do not come from a traditional business education,” said Adam Becker, Sales Director of Tinderbox. “However, I have pulled advice from my personal experiences and interactions that have proven to be invaluable as I have grown in my career. The first and most important lesson I natively inherited from my mom, who is also an artist, is to ALWAYS have a critical eye when viewing your work. I remember doing … More

Monthly Payback: Keith Goddard of Kameleon Solutions Shares Advice On Becoming More Senior (Part 2)

In Part 1, I introduced the notion of the fit between ‘person, role and environment’ as being key to career advancement. Click here to read Part 1. Considering the ‘person’ aspect, you need to have a reasonably clear sense of what success looks like for you (or the destination/direction). Then, you need to look to identifying what gaps there are in how to realise your aspirations. Next, you should understand your capability, motivation and current reputation. To develop a clear … More

Monthly Payback: Keith Goddard of Kameleon Solutions Shares Advice On Becoming More Senior (Part 1)

High do I become a high performing executive? How do Olympic Athletes become the best in the world? In Procurement, we are so often stuck between senior management and being perceived as potential board material. How can we bridge that Gap? Keith Goddard, Managing Director of Kameleon Solutions, is an expert in coaching High Performing individuals including some GB Athletes and their coaches. He offers the following advice: So, you want to get more senior in your organisation or advance … More

Sherry Gordon, President of Value Chain Group LLC, Discusses the Importance of Keeping Your Customers Happy

“When I attended a conference early in my career, I had a mentor who told me not to worry about the competition,” said Sherry Gordon, President of Value Chain Group, LLC.  “Instead, he inspired me to focus on what I am doing and how I can make my business successful.” You should always focus on new getting customers and keeping them happy. It’s not always about the other software companies and investors out there. Pursue your own customers. Allow them … More

Monthly Payback: President of BLASTmedia Mendy Werne Shares Advice for Successfully Balancing Your Work and Home Life

Mendy Werne, President of BLASTmedia, learned from an early age that if you work hard, respect others and can find a good work-life balance, you will be successful in life. Mendy’s parents always taught her to be the first one in and the last one out; people will notice you when you go the extra mile. She believes that the work-life balance gets easier with age, but if you are happy at work you’ll be happy in life and vice … More

Monthly Payback: Kelly Barner of Buyers Meeting Point Shares the Expression That Guides Her Career

“Carpe diem” – or rather “seize the day” – is an expression that has guided Kelly Barner’s career, especially as she continues to grow Buyers Meeting Point, an online knowledge and professional development resource for supply management and procurement professionals. Kelly understands that there is always going to be an unexpected project, task or event added to her to-do list. This is why she believes there is no room in a successful person’s schedule for procrastination.  “If there is ever … More